Grow your skills, grow your school

From digital marketing to student retention, The Admissions Club experts will inspire you with strategies and resources to help you hit your school’s goals.

Suitable for any school with an admissions team
Free access to all videos and resources
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Bringing your community together

Communication can make or break your school community. Our experts give tips and tricks for creating parent engagement in a digitally noisy world.
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Samantha
Hunt
Customer Success Manager
Digistorm

Sam supports our schools long-term, helping them to make the most of their Digistorm products. She has a wide variety of experience with schools and skills to take them to the next level, with years of previous hands-on experience using Digistorm products as a client in a school herself.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Working with hundreds of schools, I see over and over again that people who are really making a mark are those who invest their time to learn how to work smarter, not harder. The Admissions Club will help you do exactly that!" - Sam

Timo
Nieuwoudt
Head of Marketing
Digistorm

Timo leads the marketing team at Digistorm. A passionate go-to-market campaigner and firm believer of putting the customer at the centre, he’s worked across a variety of tech platforms where he built customer journeys, turned strategies into action, and drove customer loyalty.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Putting time aside for self development is hard, but well worth it! In an ever changing marketing ecosystem, your school communities’ expectations are formed by the much larger brands they interact with. The Admissions Club gives you bite sized practical tips and inspiration that’ll help you grow your skills, so you can grow your school" - Timo

Aubrey
Bursch
CEO & Founder
Easy School Marketing

Aubrey Bursch is passionate about supporting small and independent schools to increase enrolments, retention, and revenue. As the daughter of lifelong educators and the mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives.

Aubrey co-hosts the Mindful School Marketing podcast, leads free Small School Leaders monthly meet-ups, facilitates the Small School Solutions professional development program, hosts the Small School Leaders Virtual Conference, and speaks nationwide.

"Learning and growing is part of working in a school. We expect it of our students and teachers, and we should also do it ourselves. Setting aside time for professional development - like watching The Admissions Club - gives us fresh strategies and resources that can have a profound impact on how we plan our year and meet our goals." - Aubrey

Mary-Lou
O'Brien
Director of Digital Innovation
Redlands

Mary-Lou has a very varied background, that includes being one of Australia's internet pioneers when she started one of Australia's first online retail businesses in 1997. She then moved into the Higher Education sector, followed by K-12 in 2009.

After 9 years as the Director of eLearning at Melbourne Girls Grammar, in 2017 she accepted the role of Chief Digital Officer to complete the school’s digital transformation. She was a finalist for the CIO of the year award in 2018, and she and her team were widely recognised for their innovative approach, winning numerous innovation awards from 2015-2019.

Most recently, Mary-Lou was appointed Director of Digital Innovation at Redlands in Sydney. Redlands is a leading Independent P-12 School in Sydney, Australia, which has provided a coeducational learning environment since 1978. It has a unique international flavour, with students representing 50 countries, and it offers both the HSC and the International Baccalaureate. Redlands is a school on the move when it comes to digital transformation, and as the ICT and Marketing teams continue to collaborate on projects together, The Admissions Club video series supports the professional learning across both teams.

"The series highlights how we can continue to attract, engage, and convert future families, as well as connect with our current Redlands community." - Mary-Lou

Georgie

O’Neale
Onboarding Specialist
Digistorm

Georgie is a Project Manager and Onboarding Specialist with over six years experience delivering digital projects for the commercial marketing industry.

She has a passion for teaching and has provided internal, on the job training to professional managers at home in Australia and abroad in the USA.

Georgie’s day-to-day is spent instructing admissions teams to use Digistorm ‘Funnel’ and implement new software solutions to advance K-12 schools around the world.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, their easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"The Admissions Club is an invaluable insight into how the world’s leading school marketers and professionals are employing cutting edge techniques and opportunities to advance their schools. The content is easy to digest, and will leave you feeling inspired to make a difference for your school after every episode!" - Georgie