Mapping the admissions journey

Sam supports our schools long-term, helping them to make the most of their Digistorm products. She has a wide variety of experience with schools and skills to take them to the next level, with years of previous hands-on experience using Digistorm products as a client in a school herself.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Working with hundreds of schools, I see over and over again that people who are really making a mark are those who invest their time to learn how to work smarter, not harder. The Admissions Club will help you do exactly that!" - Sam

Lindsay is a school marketing professional with an MBA from Mount St. Mary’s University. She began her career in healthcare marketing, and has worked in school marketing since 2019. Lindsay is currently the Senior Manager of Marketing and Admissions at Maryland International School (MDIS) and Children’s Manor & Magnet Montessori Schools (CMMS), which has 10 locations across Maryland, USA.

MDIS is a private, 1-12 school and is the only school in Maryland (and the second school in the mid-atlantic region) to offer all three International Baccalaureate (IB) programmes. CMMS prepares children to excel in a global society by providing an academically rigorous, engaging, and supportive learning environment using the Montessori Method.

"The Admissions Club can provide school professionals with practical tips from marketing and admissions experts from around the world. Take some time to get a fresh perspective to help your marketing and admissions efforts; you’re bound to learn something new!" - Lindsay

Following a career that spanned over twenty years in higher education admissions, Kim now serves at the College and Career Counsellor and Admissions Coordinator at the Maryland International School.

Maryland International School is a private 1-12 school, and the only school in Maryland and the 2nd school in the Mid-Atlantic region to offer all three International Baccalaureate (IB) programmes (Primary Programme, Middle Years Programme, and Diploma Programme).

"The Admissions Club is a unique opportunity for educators to learn from experts in a wide range of professions. The Admissions Club will encourage its members to think about their work from a different perspective." - Kim

When it comes to pulling enrolments out of a nosedive, you want Bianca Coleborn on your team. After cutting her teeth in the corporate world, Bianca has more than 12 years of experience working in senior marketing roles for coeducational schools in Australia. A specialist in developing strategies that create cut-through in competitive markets, Bianca was the instigator of Concordia Lutheran College’s Queensland’s Best Kept Secret video that went viral (in the best possible way) and went on to win international recognition.

Bianca also heads the School Marketing Manifesto, which provides time-poor school marketers with the tools to stop getting stuck doing the “busy work” and find time for the deep, strategic work. It provides a user-friendly strategic framework to take the guesswork out of generating positive word of mouth in your school’s community by optimising the parent experience.

"The Admissions Club is a game changer for school professionals because it provides an avenue for real collaboration within an industry that can be notoriously competitive at times. By working together and sharing our collective wisdom, we can move our industry forward as a whole." - Bianca

Mary-Lou has a very varied background, that includes being one of Australia's internet pioneers when she started one of Australia's first online retail businesses in 1997. She then moved into the Higher Education sector, followed by K-12 in 2009.

After 9 years as the Director of eLearning at Melbourne Girls Grammar, in 2017 she accepted the role of Chief Digital Officer to complete the school’s digital transformation. She was a finalist for the CIO of the year award in 2018, and she and her team were widely recognised for their innovative approach, winning numerous innovation awards from 2015-2019.

Most recently, Mary-Lou was appointed Director of Digital Innovation at Redlands in Sydney. Redlands is a leading Independent P-12 School in Sydney, Australia, which has provided a coeducational learning environment since 1978. It has a unique international flavour, with students representing 50 countries, and it offers both the HSC and the International Baccalaureate. Redlands is a school on the move when it comes to digital transformation, and as the ICT and Marketing teams continue to collaborate on projects together, The Admissions Club video series supports the professional learning across both teams.

"The series highlights how we can continue to attract, engage, and convert future families, as well as connect with our current Redlands community." - Mary-Lou

Georgie is a Project Manager and Onboarding Specialist with over six years experience delivering digital projects for the commercial marketing industry.

She has a passion for teaching and has provided internal, on the job training to professional managers at home in Australia and abroad in the USA.

Georgie’s day-to-day is spent instructing admissions teams to use Digistorm ‘Funnel’ and implement new software solutions to advance K-12 schools around the world.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, their easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"The Admissions Club is an invaluable insight into how the world’s leading school marketers and professionals are employing cutting edge techniques and opportunities to advance their schools. The content is easy to digest, and will leave you feeling inspired to make a difference for your school after every episode!" - Georgie