Customer Experience 101

Aubrey Bursch is passionate about supporting small and independent schools to increase enrolments, retention, and revenue. As the daughter of lifelong educators and the mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives.

Aubrey co-hosts the Mindful School Marketing podcast, leads free Small School Leaders monthly meet-ups, facilitates the Small School Solutions professional development program, hosts the Small School Leaders Virtual Conference, and speaks nationwide.

"Learning and growing is part of working in a school. We expect it of our students and teachers, and we should also do it ourselves. Setting aside time for professional development - like watching The Admissions Club - gives us fresh strategies and resources that can have a profound impact on how we plan our year and meet our goals." - Aubrey

Sam supports our schools long-term, helping them to make the most of their Digistorm products. She has a wide variety of experience with schools and skills to take them to the next level, with years of previous hands-on experience using Digistorm products as a client in a school herself.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Working with hundreds of schools, I see over and over again that people who are really making a mark are those who invest their time to learn how to work smarter, not harder. The Admissions Club will help you do exactly that!" - Sam

Following a career that spanned over twenty years in higher education admissions, Kim now serves at the College and Career Counsellor and Admissions Coordinator at the Maryland International School.

Maryland International School is a private 1-12 school, and the only school in Maryland and the 2nd school in the Mid-Atlantic region to offer all three International Baccalaureate (IB) programmes (Primary Programme, Middle Years Programme, and Diploma Programme).

"The Admissions Club is a unique opportunity for educators to learn from experts in a wide range of professions. The Admissions Club will encourage its members to think about their work from a different perspective." - Kim

Lindsay is a school marketing professional with an MBA from Mount St. Mary’s University. She began her career in healthcare marketing, and has worked in school marketing since 2019. Lindsay is currently the Senior Manager of Marketing and Admissions at Maryland International School (MDIS) and Children’s Manor & Magnet Montessori Schools (CMMS), which has 10 locations across Maryland, USA.

MDIS is a private, 1-12 school and is the only school in Maryland (and the second school in the mid-atlantic region) to offer all three International Baccalaureate (IB) programmes. CMMS prepares children to excel in a global society by providing an academically rigorous, engaging, and supportive learning environment using the Montessori Method.

"The Admissions Club can provide school professionals with practical tips from marketing and admissions experts from around the world. Take some time to get a fresh perspective to help your marketing and admissions efforts; you’re bound to learn something new!" - Lindsay

As part of the Digistorm website design team, Amy works with schools across the globe to help them design the admissions tool of their dreams: a new website! Having over eight years experience working with websites and over two years working with schools, she can confidently help your website convert!

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"If you’re looking at levelling up your school marketing and turning leads into admissions, The Admissions Club is going to be your cup of tea!" - Amy

When it comes to pulling enrolments out of a nosedive, you want Bianca Coleborn on your team. After cutting her teeth in the corporate world, Bianca has more than 12 years of experience working in senior marketing roles for coeducational schools in Australia. A specialist in developing strategies that create cut-through in competitive markets, Bianca was the instigator of Concordia Lutheran College’s Queensland’s Best Kept Secret video that went viral (in the best possible way) and went on to win international recognition.

Bianca also heads the School Marketing Manifesto, which provides time-poor school marketers with the tools to stop getting stuck doing the “busy work” and find time for the deep, strategic work. It provides a user-friendly strategic framework to take the guesswork out of generating positive word of mouth in your school’s community by optimising the parent experience.

"The Admissions Club is a game changer for school professionals because it provides an avenue for real collaboration within an industry that can be notoriously competitive at times. By working together and sharing our collective wisdom, we can move our industry forward as a whole." - Bianca

Georgie is a Project Manager and Onboarding Specialist with over six years experience delivering digital projects for the commercial marketing industry.

She has a passion for teaching and has provided internal, on the job training to professional managers at home in Australia and abroad in the USA.

Georgie’s day-to-day is spent instructing admissions teams to use Digistorm ‘Funnel’ and implement new software solutions to advance K-12 schools around the world.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, their easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"The Admissions Club is an invaluable insight into how the world’s leading school marketers and professionals are employing cutting edge techniques and opportunities to advance their schools. The content is easy to digest, and will leave you feeling inspired to make a difference for your school after every episode!" - Georgie