One team, one goal

Liz has successfully led independent schools, charter schools, and universities in award-winning admissions, financial aid, retention, marketing, and branding efforts for over fifteen years.

She has been in the trenches—giving tours, developing marketing strategies, crunching numbers, and strategising to grow enrolments. Liz knows the pressures (and joys!) schools face, and she loves working with marketing and admissions teams to drive quality families to a school.

"Having a team of experts at the tip of your fingers is exactly what schools need. The Admissions Club is chock full of great brains who are here to help schools!" - Liz

Paul is a Partner at Emmet Consulting, a company made up of education strategy and marketing specialists, and experts in cross-team alignment.

Having personally worked with schools and those who provide services to them for over a decade, he’s passionate about education for students of all ages and proud to play a small part in supporting such a meaningful industry.

Emmet’s work spans some of Australia’s best-known educational institutions, across departments including marketing, admissions, and advancements. Its projects range from brand strategy through to the establishment of digital marketing best practices. Emmet also handles Digistorm’s implementations, and supports schools who are undertaking wholesale repositioning within their local markets.

"As someone who works to align different teams towards shared goals, I’m a first-hand witness of the power of individual self-improvement. The Admissions Club was created to help marketing and admissions pros level themselves up in their professional lives, and in the process level up their teams with them." - Paul

Mary-Lou has a very varied background, that includes being one of Australia's internet pioneers when she started one of Australia's first online retail businesses in 1997. She then moved into the Higher Education sector, followed by K-12 in 2009.

After 9 years as the Director of eLearning at Melbourne Girls Grammar, in 2017 she accepted the role of Chief Digital Officer to complete the school’s digital transformation. She was a finalist for the CIO of the year award in 2018, and she and her team were widely recognised for their innovative approach, winning numerous innovation awards from 2015-2019.

Most recently, Mary-Lou was appointed Director of Digital Innovation at Redlands in Sydney. Redlands is a leading Independent P-12 School in Sydney, Australia, which has provided a coeducational learning environment since 1978. It has a unique international flavour, with students representing 50 countries, and it offers both the HSC and the International Baccalaureate. Redlands is a school on the move when it comes to digital transformation, and as the ICT and Marketing teams continue to collaborate on projects together, The Admissions Club video series supports the professional learning across both teams.

"The series highlights how we can continue to attract, engage, and convert future families, as well as connect with our current Redlands community." - Mary-Lou

Trevor Waddington is an ‘edupreneur’ and leading expert on school digital marketing, digital psychology, and behavioural economics that drives parent’s search for their children’s next school.

He began his career in the classroom, quickly moving into administration, and for 17 years has held directorships in admissions, marketing, communications, enrolment management, and financial aid. In 2016 Trevor launched Truth Tree, an award-winning digital marketing agency that provides strategies & solutions for schools.

"Change happens in an instant these days, and it’s impossible to be an expert in more than one area. The Admission Club provides all that you need so the experts can help you on-demand, when you need it most." - Trevor

When it comes to pulling enrolments out of a nosedive, you want Bianca Coleborn on your team. After cutting her teeth in the corporate world, Bianca has more than 12 years of experience working in senior marketing roles for coeducational schools in Australia. A specialist in developing strategies that create cut-through in competitive markets, Bianca was the instigator of Concordia Lutheran College’s Queensland’s Best Kept Secret video that went viral (in the best possible way) and went on to win international recognition.

Bianca also heads the School Marketing Manifesto, which provides time-poor school marketers with the tools to stop getting stuck doing the “busy work” and find time for the deep, strategic work. It provides a user-friendly strategic framework to take the guesswork out of generating positive word of mouth in your school’s community by optimising the parent experience.

"The Admissions Club is a game changer for school professionals because it provides an avenue for real collaboration within an industry that can be notoriously competitive at times. By working together and sharing our collective wisdom, we can move our industry forward as a whole." - Bianca

Timo leads the marketing team at Digistorm. A passionate go-to-market campaigner and firm believer of putting the customer at the centre, he’s worked across a variety of tech platforms where he built customer journeys, turned strategies into action, and drove customer loyalty.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Putting time aside for self development is hard, but well worth it! In an ever changing marketing ecosystem, your school communities’ expectations are formed by the much larger brands they interact with. The Admissions Club gives you bite sized practical tips and inspiration that’ll help you grow your skills, so you can grow your school" - Timo

Sam supports our schools long-term, helping them to make the most of their Digistorm products. She has a wide variety of experience with schools and skills to take them to the next level, with years of previous hands-on experience using Digistorm products as a client in a school herself.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specialising in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Working with hundreds of schools, I see over and over again that people who are really making a mark are those who invest their time to learn how to work smarter, not harder. The Admissions Club will help you do exactly that!" - Sam