Subject: Email marketing for schools

Aubrey Bursch is passionate about supporting small and independent schools to increase enrollments, retention, and revenue. As the daughter of lifelong educators and the mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives.

Aubrey co-hosts the Mindful School Marketing podcast, leads free Small School Leaders monthly meet-ups, facilitates the Small School Solutions professional development program, hosts the Small School Leaders Virtual Conference, and speaks nationwide.

"Learning and growing is part of working in a school. We expect it of our students and teachers, and we should also do it ourselves. Setting aside time for professional development - like watching The Admissions Club - gives us fresh strategies and resources that can have a profound impact on how we plan our year and meet our goals." - Aubrey

Timo leads the marketing team at Digistorm. A passionate go-to-market campaigner and firm believer of putting the customer at the center, he’s worked across a variety of tech platforms where he built customer journeys, turned strategies into action, and drove customer loyalty.

Digistorm builds websites, apps and admissions management systems for over 700 schools around the world. Specializing in the K-12 school sector, Digistorm’s easy-to-use and custom branded tools help schools attract, nurture and connect with their communities.

"Putting time aside for self development is hard, but well worth it! In an ever changing marketing ecosystem, your school communities’ expectations are formed by the much larger brands they interact with. The Admissions Club gives you bite sized practical tips and inspiration that’ll help you grow your skills, so you can grow your school" - Timo

Lindsay is a school marketing professional with an MBA from Mount St. Mary’s University. She began her career in healthcare marketing, and has worked in school marketing since 2019. Lindsay is currently the Senior Manager of Marketing and Admissions at Maryland International School (MDIS) and Children’s Manor & Magnet Montessori Schools (CMMS), which has 10 locations across Maryland, USA.

MDIS is a private, 1-12 school and is the only school in Maryland (and the second school in the mid-atlantic region) to offer all three International Baccalaureate (IB) programmes. CMMS prepares children to excel in a global society by providing an academically rigorous, engaging, and supportive learning environment using the Montessori Method.

"The Admissions Club can provide school professionals with practical tips from marketing and admissions experts from around the world. Take some time to get a fresh perspective to help your marketing and admissions efforts; you’re bound to learn something new!" - Lindsay

Trevor Waddington is an ‘edupreneur’ and leading expert on school digital marketing, digital psychology, and behavioral economics that drives parent’s search for their children’s next school.

He began his career in the classroom, quickly moving into administration, and for 17 years has held directorships in admissions, marketing, communications, enrollment management, and financial aid. In 2016 Trevor launched Truth Tree, an award-winning digital marketing agency that provides strategies & solutions for schools.

"Change happens in an instant these days, and it’s impossible to be an expert in more than one area. The Admission Club provides all that you need so the experts can help you on-demand, when you need it most." - Trevor

Liz has successfully led independent schools, charter schools, and universities in award-winning admissions, financial aid, retention, marketing, and branding efforts for over fifteen years.

She has been in the trenches—giving tours, developing marketing strategies, crunching numbers, and strategizing to grow enrollments. Liz knows the pressures (and joys!) schools face, and she loves working with marketing and admissions teams to drive quality families to a school.

"Having a team of experts at the tip of your fingers is exactly what schools need. The Admissions Club is chock full of great brains who are here to help schools!" - Liz

Brendan Schneider is the founder and CEO of SchneiderB Media, a digital marketing agency for schools that focuses on increasing inquiries. He’s one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. In addition, Brendan presents and consults on inbound marketing, social media, SEO, and marketing technology at the regional and national levels.

With his workshops, blog, podcast, VirCons, and SEO Coach software, he continues to advance the abilities of the independent school admission, communication, and marketing professional. Brendan is also the founder of The MarCom Society, a community created exclusively for Marketing and Communication (MarCom) Professionals at schools.

"The older I’ve gotten, I’ve realized the less I know. So, as a result, I set time each week to engage in professional development, and The Admissions Club is perfect for all advancement professionals at schools to learn each week." - Brendan

Following a career that spanned over twenty years in higher education admissions, Kim now serves at the College and Career Counselor and Admissions Coordinator at the Maryland International School.

Maryland International School is a private 1-12 school, and the only school in Maryland and the 2nd school in the Mid-Atlantic region to offer all three International Baccalaureate (IB) programmes (Primary Programme, Middle Years Programme, and Diploma Programme).

"The Admissions Club is a unique opportunity for educators to learn from experts in a wide range of professions. The Admissions Club will encourage its members to think about their work from a different perspective." - Kim

Anthony is the Founder of Feesable, based in Australia, and for years has been working with schools in brand, marketing, digital and strategy.

Leveraging a broad background across corporate, small business, and non-profit, Anthony brings a depth of experience to the education market, with a blend of creative design thinking, marketing know-how, digital expertise, and strategic insight.

Feesable is a first of its kind School Fee calculator, that delivers a simple and transparent experience for families researching school fees. Feesable also helps schools to present their fees in an innovative way, building trust and boosting enrolments.

"No-one can learn or grow in a silo, so getting tips and wisdom from others, especially from broader circles than you might not ordinarily interact with, is always going to be helpful. That’s why The Admissions Club is such a useful resource to help you grow in your role as a school marketer, and ultimately help you and the school to better engage with and serve families in your community." - Anthony